In Milan, billboarding the Gucci logo with a multitone sweater and belt. Credit Claudio Lavenia/Getty Images.
“For youthful fans, the Gucci logo is a tag, a way of stating, ‘I am socially responsible,’” [Milton] Pedraza* said. “It gives you a very clear identity that goes beyond a fashion statement.”
[*Founder and CEO of the Luxury Institute, a New York consulting firm.]
(Ruth La Ferla, “What Gives the Logo Its Legs,” NYTimes, 11-7-18)
(c) 2018 JMN.
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