[Victoria’s Secret’s] guiding light… was a fictional woman named Victoria who had been raised in England by a successful London businessman and a French mother. She was well educated and married to a barrister. Company decisions were often made by asking, “Would Victoria do this?”
Victoria’s Secret is actually based in Columbus, Ohio.
Leslee King, who was an executive with the company for more than a decade, says that for millennials “unattainable projections of beauty became not just dated and uncool but offensive… I see the consumer getting much more aware and loud… about the fact that this is a brand run by men.”
(Sapna Maheshwari, “Victoria’s Secret Had Troubles, Even Before Jeffrey Epstein,” NYTimes, 9-6-19)
(c) 2019 JMN