Shopify helps you do your thing
however you chi-ching.

Mollify. Fortify. Qualify. Beautify. Ossify. The ‘-fy’ pattern is a fertile template for neologisms associated with chi-chinging. “Shopify” is a platform, an ambience, a tool suite, a code base, a launchpad, whatever; what matters is it aids thing-doing in the service of chi-chinging. That much the slogan delivers.

However…

You should know the Caped Grammarian’s side hack is commercial prosody. When a jingle or slogan is prey to an impending ictus tragedy, the CG heeds the call and rides.

The second line of “Shopify helps you do your thing” flashes a gape where an iamb should be. Imagine Kim Kardashian evincing her signature smile only to broadcast a missing incisor. Painful.

Here’s one way to cure the defect:

Shopify helps you do your thing
however you chance to chi-ching.

“Chance” is stretchy. It has floutiness on its side — when in doubt, flout — yet gives pause. Rule of thumb for inventing sticky drivel: If something gives pause, fix it. You won’t get less bothered by telling yourself the discord’s a feature, not a bug. Don’t lipstick the pig; stab it in the neck.

Here’s a second option:

Shopify helps you do your thing
however you choose to chi-ching.

Nailed it. “Choose” is tame but right. The art of the jingle is knowing when the predictable’s clash with the inevitable yields the serviceable.

You’re welcome, Shopify. May the profit be with you.

(c) 2024 JMN — EthicalDative. All rights reserved