Seduction by Menu

King An unassuming Soho restaurant

King, an unassuming Soho restaurant owned by (from Left) Jess Shadbolt, Clare de Boer and Annie Shi, has won wide acclaim for its small menu, which changes every day — twice. Credit Sasha Arutyunova for the New York Times

“The menu should read like a poem,” Ms. de Boer said. “You should seduce the diner. People don’t know they want to eat deep-fried mackerel with aioli, so you’ve got to tell a story and get them on your wavelength.”

(Tejal Rao, “It Takes a Lot of Skill to Make a Restaurant Seem So Casual,” NYTimes)

(C) 2018 James Mansfield Nichols. All rights reserved.

About JMN

I live in Texas and devote much of my time to easel painting on an amateur basis. I stream a lot of music, mostly jazz, throughout the day, and watch Netflix and Prime Video for entertainment. I like to read and memorize poetry.
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