Commentary blogs, or clogs, are thriving. There’s also a raft of ‘fluencer blogs, or flogs, out there. The difference between clogging and flogging can be subtle. In general the flogger is covertly, if not overtly, selling something; the clogger is engaged in expressing impressions more or less for their own sake. Cloggers like to be liked — the more of it, the more we clog; floggers want to be paid, sooner rather than later, if possible.

‘Fluencers, by the way, have led a wave of migration to platforms such as YouFlog, where eyeball-centric flogging, termed egging by its enthusiasts, is trending. You name it and it’s egged on YouFlog: recipes, cancer cures, diets, gun kits, escorts, alternative facts, amazing tools, this incredible glue….

Some of us cloggers are crafting ways to slow-walk, if not stymie, the takeover by generative AI next month. We are the sloggers. There are only so many opinions in God’s language model, and we intend to hold as many as possible before the algorithm comes for us. Obiter dictum, Altman!

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