EthicalDative

Rahul Vohra, the founder of Superhuman. Credit Eddie Hernandez.

“Superhuman” is an invitation-only email service that costs $30 a month and promises “the fastest email experience ever made.” Its support among fans “borders on evangelical.”

“We have insane levels of virality that haven’t been seen since Dropbox or Slack,” [founder Rahul Vohra said].

Mr. Vohra said the app was targeted at people who spend three or more hours a day checking their email… Superhuman promises to help V.I.P.s get through their inboxes twice as fast… Every command has a keyboard shortcut, so a busy power broker never has to waste precious seconds reaching for the mouse… Users are required to grant the app full access to their email accounts

(Kevin Roose, “Would You Pay $30 a Month to Check Your Email?” NYTimes, 6-27-19)

Hmmm… Insane levels of virality, evangelical fans, full access to private email: What could go wrong?

(c) 2019 JMN